BDG architecture + design is working with WPP on its latest collocation programme of investments to bring  agencies together under one roof. The 28,000m² building, located at 145-149 rue Anatole France in Levallois-Perret, is currently undergoing a significant restructuring by owner developers Ardian and LaSalle Investment Management.

The land was once the home of the Clément-Bayard factory, bought by Citroën in the early 1920s to manufacture the 2CV. Split over eight floors, the world-class workspace will be designed by BDG architecture + design to encourage greater creativity and closer collaboration and give clients easier access to WPP’s talent and expertise. The campus will include a double-height auditorium, co-working areas, restaurants, two gardens and a rooftop terrace with 360° views of the city.

Paris is the latest major WPP co-location in Europe. It recently opened its Amsteldok campus in Amsterdam, while Madrid and Milan are due to open later in 2019. In common with all new WPP campus buildings, sustainability will be a key focus and the building is targeting a BREEAM rating of Excellent.

Mark Read, CEO of WPP, said,

“Our campus strategy is about creating fantastic, dynamic workspaces and social areas which inspire our people to do their best, most creative work. Providing world-class working environments encourages innovation, makes it easier for people to work together, and delivers the best integrated offer to our clients.”

Mathieu Morgensztern, WPP’s France Country Manager, said,

“This new campus embodies our ambition for WPP in France: to create the future of collaboration between our agencies and our clients. Open, fluid, inspiring, this new venue will be dedicated to the creativity and well-being of WPP’s talent.”

Colin Macgadie, Chief Creative Officer of BDG architecture + design, said,

“This latest project in Paris is the next exciting phase in our ground breaking work for WPP as we continue to work closely with the business leadership in delivering working environments with a focus on creativity and collaboration that provide a tangible embodiment of the WPP strategic objectives.”