2021 is set to be very exciting in terms of new innovations within the industry. Research and experimentation mean we are seeing fresh new materials coming through based on recycled products, as well as alternative greener technologies, which take a well-balanced approach between technology and nature.

In terms of lighting specifically, research and development has enabled us to offer a much greater selection of waterproof lighting and this area will continue to grow into 2021. Ideal for bathrooms, it means the days of boring strip lights are gone and bathroom lighting is now just as stylish as for the other rooms of the home.

Biophilic design
We are finding more and more customers asking for advice about how to create a sense of wellbeing at home. I predict that human-centric design will be the next big thing in lighting. It is based around the theory of Biophilic design – a scientifically proven philosophy of our innate connection with nature and natural elements. Modern humans spend about 90% of their time indoors, which has resulted in an outcry for a deeper connection with nature. Lighting plays an important role in this and has inspired architects to use nature as the framework, allowing aspects of nature to be built into the indoor environment. Considering the placement of lights and layering different types of fixtures to create the illusion of plenty of natural light is key. Handcrafted lighting, made using raw materials, not only enhances the look and feel of a natural design scheme, but is also a durable option that is made to last; a great choice for the environment too.

Multi-functional homes
With the trend to ‘work from home’ set to continue and grow further in 2021, it is vital that our homes are multi-functional. This means not only being practical for working life but still maintaining an atmosphere where people can relax and switch off at the end of the day. This will involve flexible layouts and improved technology for everything from heating and lighting to security. The homes of the future are going from smart to intelligent.

Socioeconomic factors
Socioeconomic factors continue to influence consumer choices and hence the buying process as a whole. Instead of buying constantly low priced and low-quality goods, customers are searching for products that will last longer, which do not hurt the environment and that they are proud to own. Home and room sizes may be getting smaller however, people are house proud and see their homes as a place of relaxation and enjoyment, as well as a reflection of their personality.

Perhaps one positive to come out of the pandemic is that we have all had the chance to re-assess how we live and what we buy. People are more concerned over how their products are made, choosing more sustainable, natural and eco-friendly goods from companies they trust.
I believe we will see a huge trend for sustainability in 2021, with people keen to save energy and use natural materials wherever possible. Where lighting is concerned this means using energy saving bulbs with good quality lights that will stand the test of time.

Online shopping has also seen a huge growth and customers are now very comfortable obtaining inspiration online from company websites, blogs, apps and social media. They expect free delivery and returns as well as finance options as standard. I can see online shopping and conscious sustainable purchases becoming the norm in years to come, rather than a fleeting trend.

Statement Lighting
Statement lighting is having a moment with outsized or industrial chandeliers bringing all out glamour. The latest innovations mean that you don’t have to completely overhaul a scheme in order to make a difference. 2021 will see more waterproof pendants and giant floor lamps which are ideal for those who like their lighting to make a statement.

We are finding that customers are really knowledgeable about interiors and what they want to achieve from the space in which they live. We often advise customers to approach the lighting in a layered manner and embrace the full range of lighting sources available from pendants and wall lights to recessed and track lighting, which will allow them to create a space that is both practical and atmospheric. This will create little pockets and pools of light giving a calming atmosphere and also enables clients to create a focal point in every room.

Custom Designs
One of the biggest trends, which is expected to continue to grow in 2021, is custom design. Customers want products that reflect their personality, and this is particularly true in their interior design choices. When considering the lighting within the home, customers want something that is unique to them and to be involved in the design itself. In order to meet this desire, we have created a lighting collection which is customisable, and with interchangeable shades, there are over 1,000 possible combinations to be created. Our latest collections also complement many of our other lighting styles, allowing customers to create a harmonious lighting scheme throughout their home.

Here at Industville we are continuing to develop our lighting collection and will be working on a new product range in 2021. This new range of lighting will be versatile with a modern twist so be sure to watch this space!

Marketa Rypacek
Managing Director, Industville Ltd