Avant Homes has promoted Alicia Hattersley to the position of group head of marketing in just over a year since she joined the business.

Alicia was hired by the multi-tenure housebuilder as group marketing manager from Gleeson Homes where she was brand and communications manager for two-and-a-half years.

Since joining the company she has led a brand refresh, delivered an entirely new consumer and corporate website as well as playing a pivotal role in enhancing marketing and sales processes.

At the same time, Alicia has grown the marketing team from two to six people to enable the in-house delivery of social media, content production and design services.

She holds a first-class honours degree in multimedia journalism from The Manchester Metropolitan University and has a wide range of experience working in both agency and in-house.

Alicia was hired by Avant Homes regional chairman, Mark Cook, who said:

“Alicia thoroughly deserves her promotion. She has made a tremendous positive impact, both strategically and tactically, in a relatively short space of time which has significantly enhanced our marketing effectiveness. Alicia has a bright future ahead of her and we look forward her continuing to progress her career with Avant Homes as we further implement our multi-tenure strategy.”

Avant Homes Group, which has its head office in Barlborough, near Chesterfield, operates across Scotland, the north of England and Midlands from eight regional operating businesses.

The housebuilder’s ambition is to develop its multi-tenure business further across its existing regions and beyond, creating communities as well as providing employment opportunities. At present, Avant Homes Group employs more than 600 people.

Commenting on her promotion, Alicia said:

“The support and encouragement of colleagues, in particular Avant Homes’ executive board, has been instrumental in helping me deliver positive change. It’s great to be part of a business that recognises and rewards its people’s performance and provides a clear pathway for progression, no matter what the role is. As a marketing team, we are focused on continually improving what we do for the benefit of our customers and to enable sales opportunities for our regional operating companies. Our multi-tenure strategy means Avant Homes now has an even more diverse range of future customers to communicate with and we are expanding our marketing operations to meet that need.”

For further information on the housebuilder visit www.avanthomes.co.uk.