Futurebuild, the leading platform for innovation in the built environment, is proud to unveil its latest research report titled “Impacting the Specification Process: Insights for Manufacturers.” The report provides key insights into the challenges and opportunities that will shape the sector’s future and offers a comprehensive look at the critical trends driving the move towards sustainability and net zero construction.

The report is based on an industry-wide online survey conducted by Futurebuild, targeting specifiers to gather insights on the key challenges and solutions influencing the transition to net zero. With 448 responses collected, the findings highlight a strong demand for innovative, low-carbon solutions. However, they also underscore significant barriers, particularly related to cost. 

Key Findings

• Barriers to Innovation: Cost is identified as a big challenge for adopting new products, with over 54% of respondents citing it as a barrier. A lack of awareness and knowledge about innovative products was also a major obstacle for specifiers. 
• Focus on Net Zero: The industry is ready and excited for net zero solutions and low-carbon materials, with over 19% of respondents expressing enthusiasm for products that directly contribute to decarbonisation efforts​.
• Government and Industry Collaboration: Within the report, the industry calls for more regulatory support and incentives from the government. In fact, 30.9% of respondents believe policy reforms are essential for overcoming sustainability challenges.
• Circular Economy: The move towards a circular economy was seen as crucial, with specifiers calling for national take-back schemes and circular hubs to increase the reuse and recyclability of materials​.

Martin Hurn, Event Director at Futurebuild, commented: “At Futurebuild, we are dedicated to driving sustainable change by equipping the supply chain with the insights and tools to innovate. This report delivers actionable data to help manufacturers position their solutions and sustainability credentials to decision-makers. Collaboration and innovation are key to building a net zero future, and we thank all who contributed to shaping this important industry snapshot.”

For the past two decades, Futurebuild has driven the sustainability agenda and brought together the entire supply chain to champion a better construction industry. Download the Impact Report now to gain critical insights for navigating the path to net zero. 

Exhibiting at Futurebuild 2025 provides a powerful platform to present your sustainable solutions to key industry decision-makers actively seeking low-carbon innovations. Make an impact and submit a stand inquiry today.