WILL+Partners, a London-based practice of workplace architects and designers, is continuing a rapid period of growth with the appointment of Alex Wateridge as client relationships director. Alex will lead the practice’s sales and marketing team by introducing it to new clients and sustaining and developing the existing client-base. He will also be actively involved in devising strategic direction for growth. Alex’s appointment follows the recent arrival to WILL+Partners of Clare Danahay as director of workplace.

Alex brings 10-years of experience in the architecture and design industry. This includes roles at Kettal, a designer and manufacturer of outdoor furnishings, as business development & sales manager, UK+Ireland, and also as design project manager at Chahan Interior Design in Paris where he project managed high-end private residential projects including a 100m super yacht constructed in The Netherlands.

At Kettal, Alex helped the company double its regional growth in 2017/18 and collaborated with leading industry designers and co-working spaces to help develop systems and technology which were suitable for the workplace.

He provides a track record in establishing and maintaining key relationships across the architecture and design community, high-net worth individuals, and with key company stakeholders.

Alex Wateridge said:

“I’m grateful for the opportunities I’ve had to have contribute significantly to many design businesses internationally and in a variety of roles. I’ve worked alongside and promoted many great designers to create award-winning projects. It’s an exciting time to be joining the talented WILL+Partners team and I look forward to sharing my knowledge and experience to support the team and company growth.”

WILL+Partners managing director William Poole-Wilson said:

“This is a significant period of growth for the practice, and we are delighted that Alex is part of that. His experience speaks for itself, and he will bring a wealth of knowledge and savvy know-how to the business along with a seriously impressive contact list. He is already proving to be a fantastic asset to the team.”

WILL+Partners specialises in innovative workplace design, spanning across a wide variety of sectors including retail, workspace, hospitality, and charities.